The cross-border sourcing of addresses for direct mailing is becoming easier for eastern European countries: the new edition of the International AddressGuide from Swiss Post International now also includes, alongside the existing 15 countries in western Europe, new entries for Poland, Hungary, the Czech Republic, Slovakia and Slovenia.
Spanning 240 pages, the AddressGuide lists 500 providers from 20 countries and describes what they have to offer, with key figures such as the number of company addresses, decision-makers, private addresses, selection criteria, and the extent of their special address databases. To help users evaluate potential suppliers, the guide provides information such as year of establishment and number of employees. For each country, it also contains an outline of the address market with detailed information on prices, data protection, return rates, address formats and the correct salutations.
There is a new chapter listing providers of reference files to check existing address databases for postal accuracy, to update addresses where individuals or businesses have moved, and to eliminate the addresses of bad payers or those who do not wish to receive advertising. There are also many tips on buying or renting addresses, practical checklists and a clear, extended glossary of terms relevant to the subject of addresses.
“We are convinced that the eastern European countries will make the Address Guide even more attractive to businesses operating internationally,” says Christof Lenhard, head of Marketing Mail at Swiss Post. “Because the first edition was so well received, we are already planning a new edition for 2006, which will also include Russia and the USA.”
The AddressGuide was once again produced, updated and expanded by Direct Success GmbH in Stuttgart, Germany. Direct Success specializes in consulting and project management in international direct marketing and the mail order business. “The subject of eastern Europe was really exciting for all concerned,” states manager Susanne Hornikel. “But the revision and updating of all the other countries also added a great deal of additional information. The International AddressGuide 2005 is a completely new and substantially more comprehensive work.”
The International AddressGuide can be ordered for EUR 22 or USD 27 (incl. postage), in German or English, from www.swisspost.com/addressguide or from infospi@post.ch and info@directsuccess.de.
Swiss Post International is the international unit of Swiss Post. Through its cooperation with leading postal and logistics companies, Swiss Post International guarantees the worldwide dispatch of goods and documents. It has its own companies in Germany, France, Italy, the UK, the Netherlands, Austria and the USA which support numerous firms with direct mail and letter dispatch worldwide.
Further information, along with the electronic version of this text and a JPG file containing a picture of the International AddressGuide may be obtained from:
DIRECT SUCCESS GmbH
Susanne Hornikel
Reinsburgstr. 35b
70178 Stuttgart
Phone: +49 711 674116-11
Fax: +49 711 674116-16
E-mail: shornikel@directsuccess.de